Research and Documentary Animation
I am a 2D animation director specialising in research driven and documentary animation. My mission? To communicate research in an effective, engaging and beautiful way. I work with researchers, doctors, writers, charities and generally curious people, learning all about their work to disseminate their findings through visual means. Whether it be a medical film or a more personal documentary, I work collaboratively with you to create something meaningful and informative. With the current distribution of research being predominantly conferences or academic journals, research findings are often inaccessible to the general public. This is where I come in, to communicate complex research to a much broader audience.
Why animation for research?
Research animations can be both informative and emotive, making the work more relatable to audiences thus increasing the likelihood of engagement and further sharing.
Eye-catching visuals are more engaging meaning that audiences are more likely to stop and watch.
The UK general public find it hard to understand written information with 61% of adults in one observational study struggling to understand health information that included both text and numbers.
People love video content
By 2022, online videos will make up more than 82% of all consumer internet traffic.
Higher rate of retention
Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
Videos are twice as likely to be shared
Online videos are twice as likely to be shared than any other online content, so your message will naturally spread further.
Videos are watched for both professional and leisure purposes.
Animation is perfect for succinctly highlighting key points of research, unlike lengthly, academic journals.
‘I can confidently state that the quality of Sorrel’s work is outstanding. While some designers focus only on the end product, Sorrel is a real professional who clearly cares about the process as much as the product. She is an excellent listener and offered to read my research in order to ensure she understood my research findings.’ - Julia Hayes